Employer Branding

Employer Branding Starts at Home

In order to long-term position your company as an attractive and trustworthy employer, we offer you a wide array of integrated measures. Whether you need consulting and support to develop and roll out a sustainable employer brand strategy or implement selected measures for sub-areas and communications – let us customize our services to suit your company! 


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OUR APPROACH TO A HOLISTIC EMPLOYER BRANDING STRATEGY

Analysis
In the first step, we analyse the status quo: What is your image like as an employer amongst the various target groups? Which of your qualities as an employer are recognisable on an internal and external level and in which form? What employer branding activities and communication strategies have been carried out already and with what sort of success? Which owned media channels have been used successfully? How successful are your recruiting processes? Which types of employees are needed in the future and where do we find them? How does your employer branding engagement compare to the competition?

Employer positioning
The definition of an trustworthy employer positioning is the basis for all further employer branding measures. The aim here is to answer the core question regarding the characteristics and distinctiveness of your company on the labour market. What hard and soft factors do you offer that are not to be found in other organisations in the same way. What can your (potential) employees rely on and what may they not expect from your organisation?

Creativity and communication concept
We develop a sustainable communication strategy as well as a target-oriented combination of measures. This includes planned activities for internal and external employer branding – sensibly dosed and on all channels relevant to the target groups – on-line and off-line.

Implementation– internal/external execution
We support you during the roll-out phase of your employee branding concept with all internal and external stakeholders. With fresh ideas as well as the right choice of channel and discourse, we spark emotions, encourage dialogue and promote trust in your employer brand. The most expensive campaign is not always the most effective – a lot can also be accomplished with small budgets.

Controlling
How do we measure the success of HR? Where are we on the road of being an attractive employer brand? Together we define the most important performance indicators – strategic and operative, internal as well as external. We analyse your KPIs with various tools and regularly adjust our data-based measures and processes. In this way, we stabilise the success of your brand performance.

FLUTLICHT SERVICES (A SELECTION)

Brand positioning / Brand shaping / Consulting

  • Analysis of the brand identity / differentiation from competitors
  • Workshop conception and implementation / EB questionnaires / interviews
  • Elaboration or examination of the unique selling points (USPs)
  • Drafting an employer claim and key messages
  • Creation of a brand and communication concept for employer identity

Internal and external employer brand communication

On-line identity / owned media 

  • Career website
  • HR blog
  • Conception and enhancement of social media platforms with career topics
  • Employee newsletter
  • Employee apps

Social media management

  • Evaluation of the existing employer social web performance
  • Drafting of (HR) content
  • Supervision and management-relevant social media channels
  • Analysis and monitoring

HR materials: Conception, content and operative support 

  • Brochures, presentations, welcome packages, flyers…

Recruiting videos & films

HR / employer events 

  • In-house event planning, organisation and controlled implementation, seminars, graduate get-togethers, recruiting trade fairs and platforms