AI CONSULTING, SERVICES, AND AI TRAINING FOR COMMUNICATIONS AND PR TEAMS
The use of artificial intelligence (AI) in communication is standard practice today. But not all PR teams are ready for it yet.
- Are you planning to use AI in your communication work and looking for an experienced sparring partner for AI consulting?
- Do you want to make your PR ready for AI use and know that the clock is ticking?
- Does your team use ChatGPT, Claude, Gemini, or Perplexity occasionally — without a strategy or guidelines?
- Does your competition show up in AI responses—but you don’t?
We can change that! Whether you’re new to AI or an advanced user, we’ll guide you from the status quo to professional AI implementation. We identify specific use cases and suitable tools for your communication tasks, address potential risks, create binding guidelines for AI in communication, and remove obstacles. Our goal is that even the skeptics in your company become convinced, responsible AI users.
WHY CHOOSE FLUTLICHT AS YOUR AI Services PARTNER?
20+ years of communications expertise meets several years of AI practice: We think in an integrated way, have always successfully utilized synergies between different communications disciplines, and are constantly evolving. Since the launch of ChatGPT at the end of 2022, we have been using GenAI in client projects. Depending on the requirements, different models and our own in-house developed tools support us in our day-to-day agency work, including:
- Real-time topic radar for trending topics
- Competitor monitoring and reporting
- Agenda setting, agenda surfing, and news jacking
- Content creation
- Target group optimization
- Content optimization for AI – for AI systems to find your content (LLMO, Large Language Model Optimization; GAIO, Generative AI Optimization)
- Visualizations
HOW CAN FLUTLICHT SUPPORT YOU WITH AI IN CORPORATE COMMUNICATION?
We make AI tangible as your partner for analysis, tool selection, process design, and strategy—all from a single source. Our approach is structured into three phases:
- Analysis: What is your status quo, your requirements, and your AI potential?
- Implementation: Introduce tools, establish processes, develop guidelines!
- Enablement: Train teams, make adjustments, measure success!
In doing so, we pay attention to existing conditions and available resources and take care not to overwhelm your organization and employees.
In addition, we use our expertise and experience in PR and SEO to make your corporate content as visible as possible in the results of generative AI (GAIO).
AI TRAINING: SUCCESS WITH AI DEPENDS ON YOUR TEAM
Openness and cooperation among various internal stakeholders are critical to the successful introduction and responsible use of AI tools. We create company-specific AI guidelines and promote their successful implementation with appropriate content and formats. With tailor-made AI training courses, we get your existing team up to speed, provide individual further training, and also assist with the AI onboarding of new colleagues.
Our AI training courses transform hesitations into enthusiasm and ensure motivated and responsible employees:
- AI boot camp for beginners
- Prompt engineering
- Content creation and optimization
- How-to: Visibility in AI results
SERVICES: AI CONSULTING
- Consulting, strategy & conception: Determining the status quo/AI readiness, AI audit (AI mindset, knowledge level, skills, usage, goals & stakeholders); analyzing needs, define goals, potential use areas & suitable tools, establish processes, set timing;
Goals: Sensible, targeted use of AI tools; avoid rushed action; increase efficiency and productivity; handle routine tasks with the help of AI. - Change communication during AI implementation: Creating topics, messaging, and communication roadmap for all relevant stakeholders;
Goals: Reducing fears and concerns; overcoming resistance; winning advocates; promoting participation - Creating AI guidelines: Orientation & binding dos and don’ts for internal stakeholders;
Goals: Avoid “AI proliferation”; responsible, legally compliant use of AI; keep employees informed and at the same knowledge level - Content optimization for AI results: Development of content strategies with a focus on PR, SEO, and GAIO; Prompt reputation checks;
Goal: Greater digital visibility in the age of artificial intelligence - Knowledge transfer & training for employees: Basic AI knowledge for beginners; AI tool training; Prompting tips for communication professionals; AI-supported content creation and optimization; Content optimization to increase AI visibility
Goal: Consistent development and expansion of AI expertise to use artificial intelligence safely and efficiently in everyday communications - Questions & answers about your company’s use of AI: Creating customized Q&As;
Goal: Transparent and consistent communication with your internal and external stakeholders
Get started with an AI readiness check! For a brief analysis of your status quo and initial recommendations, please contact us at AI@flutlicht.biz!
