{"id":5673,"date":"2013-12-19T14:42:47","date_gmt":"2013-12-19T14:42:47","guid":{"rendered":"https:\/\/www.flutlicht.biz\/en\/services\/content-marketing-agency\/"},"modified":"2024-09-03T12:27:34","modified_gmt":"2024-09-03T12:27:34","slug":"content-marketing-agency","status":"publish","type":"page","link":"https:\/\/www.flutlicht.biz\/en\/services\/content-marketing-agency\/","title":{"rendered":"Digital Relations"},"content":{"rendered":"<h2>FROM PUSH TO PULL \u2013\u00a0DIGITAL COMMUNICATION AS A FACTOR FOR SUCCESS<\/h2>\n<p><strong>In today\u2019s digital age, key communication and corporate targets can only be met by taking an integrated 360\u00b0 approach to communication. We are convinced that the cross-discipline and cross-departmental mindset of a content marketing agency is absolutely essential for a successful communication support and, ultimately, for achieving a consistent and convincing presence for your company, brands and products. To ensure that decision-makers and consumers are being addressed appropriately at every touchpoint of their individual customer journey, we use a wide spectrum of relevant digital communication disciplines. <\/strong><\/p>\n<p><a class=\"wp-attachment-link\" href=\"https:\/\/www.flutlicht.biz\/wp-content\/uploads\/2013\/09\/content-marketing-agentur-flutlicht.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-13500\" src=\"https:\/\/www.flutlicht.biz\/wp-content\/uploads\/2013\/09\/content-marketing-agentur-flutlicht.jpg\" alt=\"Content Marketing Agentur Bildschirm Aufzeigen Erkl\u00e4ren Schreibtisch B\u00fcro Flutlicht\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.flutlicht.biz\/wp-content\/uploads\/2013\/09\/content-marketing-agentur-flutlicht.jpg 540w, https:\/\/www.flutlicht.biz\/wp-content\/uploads\/2013\/09\/content-marketing-agentur-flutlicht-300x200.jpg 300w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>Whereas traditional push actions remain effective in media relations and direct marketing, digital relations require user-centred pull strategies. That is why we, as a <strong>content marketing agency<\/strong>, focus on inbound marketing. We are the communication agency for creating user-centred digital content and its distribution via targeted content marketing, social media seeding, native advertising or <a href=\"https:\/\/www.flutlicht.biz\/2016\/08\/content-promotion-services-wie-funktioniert-das-eigentlich\/\">selected performance marketing measures<\/a>.<\/p>\n<h3>USING CONTENT MARKETING TO ACHIEVE THE NEXT LEVEL OF COMPANY AWARENESS<\/h3>\n<p>Do you want to take your corporate communication to the next level and are looking for a sparring partner who also offers consulting and content marketing services? Does your company already work with a defined communication strategy, but lacks a <a href=\"https:\/\/www.flutlicht.biz\/2015\/11\/content-strategie-entwickeln-hier-mal-ein-facebook-post-da-mal-ein-tweet\/\">content strategy<\/a>? Are you in need of an integrated, cross-departmental approach for digital communication activities and would like to convince all those involved (including your boss) that <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-governance-model\" target=\"_blank\" rel=\"noopener noreferrer\">content governance<\/a> is the way forward? Then you\u2019ve come to the right place!<\/p>\n<h3>CONTENT STRATEGY TO ACHIEVE A CONSISTENT PRESENCE ACROSS ALL MEDIA<\/h3>\n<p>Before we, as a <strong>communication and content marketing agency<\/strong>, begin to develop a digital strategy for your business, we examine your company\u2019s current digital footprint. As part of an initial analysis, we take on an integrated, cross-media mindset and identify potential for optimisation as well as any weak spots.<br \/>\nWe shine a spotlight on your website and the overall online visibility of your business and evaluate the content we find there \u2013 including comparing it to competitors. Among other things, this analysis allows us to determine:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Which <strong>keywords<\/strong> should be used to find your company using a search engine?<\/li>\n<li>What do the current <strong>search engine results<\/strong> look like in comparison to your most important competitors<\/li>\n<li>What content is offered to your target groups and marketing personas on your <strong>website<\/strong>, <strong>landing pages<\/strong> and your <strong>corporate blog<\/strong>? (Owned media audit)<\/li>\n<li>Which <strong><a href=\"https:\/\/www.flutlicht.biz\/en\/services\/social-media-agency\/\">social media<\/a> channels<\/strong> do you currently serve and with what content? Is it possible for visitors to recognise channel pledges?<\/li>\n<li>Where on the Web is your company being talked about, and by whom?<\/li>\n<\/ul>\n<p>We use the findings to develop a well-founded content strategy, which not only represents the basis for successful content marketing activities, but also has a major influence on your communication in total.<\/p>\n<h3>WITH ALL DEPARTMENTS SET ON A DIGITAL COURSE, YOU CAN\u2019T GO WRONG<\/h3>\n<p>On your behalf, we develop a <strong>digital and content strategy<\/strong> as well as measures that&#8230;<\/p>\n<ul style=\"list-style-type: square;\">\n<li>are tailor-made for your company,<\/li>\n<li>merge with your offline domains to the greatest possible extent,<\/li>\n<li>meet requirements from <strong>Marketing<\/strong> and <strong>PR<\/strong>, as well as from your colleagues in <strong>Sales<\/strong>, <strong>Support<\/strong> and <strong>HR<\/strong>.<\/li>\n<\/ul>\n<p>We manage the relevant communication disciplines and create the perfect mix of owned, shared, earned and paid media. Moreover, we use appropriate content seeding and promotion to ensure that relevant content actually reaches representatives of the right target groups. We are always on top of the latest requirements in relation to editorial and technical SEO.<br \/>\nBut what it really comes down to for us (not only) as a content marketing agency?<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Seamless integration of digital activities with the measures from other communication areas, and implementation across all medi<\/li>\n<li>Use of synergy effects \u2013 across all departments, disciplines and platform<\/li>\n<li>Sensible and realistic <a href=\"https:\/\/www.flutlicht.biz\/2017\/08\/neue-kpi-in-der-kommunikation-alles-clippings-oder-was\/\">KPIs<\/a><\/li>\n<\/ul>\n<h3>PARTNER NETWORK INCLUDED: 360\u00b0 COMMUNICATION FROM A SINGLE SOURCE<\/h3>\n<p>Taking an integrated approach to successful <a href=\"https:\/\/www.flutlicht.biz\/2017\/03\/integrierte-360-grad-kommunikation-mit-synergieplus\/\">360\u00b0 corporate communication<\/a> is a challenge for all those involved \u2013 both in terms of content and from a technical perspective. We are a competent partner with far-reaching expertise \u2013 but we recognise that we cannot do it all by ourselves. We do not make recommendations unless we are convinced ourselves and you will not catch us making any false promises. In areas that fall outside our core competences, we work hand-in-hand with trusted partners, who share our high quality standards. For example, we enjoy a close <a href=\"https:\/\/www.flutlicht.biz\/en\/agency\/partners\/\">partnership<\/a> with <a href=\"https:\/\/www.schalk-and-friends.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schalk &amp; Friends<\/a>, whose offices are next to ours in Munich.<\/p>\n<h2>SERVICES: DIGITAL RELATIONS AND CONTENT MARKETING<\/h2>\n<ul style=\"list-style-type: square;\">\n<li>Owned media audit<\/li>\n<li>Key word analysis<\/li>\n<li>Digital and content strategy<\/li>\n<li>Landing pages, microsites\n<ul style=\"list-style-type: square;\">\n<li>Design, implementation<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.flutlicht.biz\/en\/services\/social-media-agency\/\">Social media relations<\/a>\n<ul style=\"list-style-type: square;\">\n<li>Guidelines, playbooks<\/li>\n<li>Platform concepts and management<\/li>\n<li>Social media marketing and campaigns<\/li>\n<\/ul>\n<\/li>\n<li>Community management<\/li>\n<li>Content creation \/ maintenance \u2013 text, image, rich media<\/li>\n<li>Content seeding, content promotion<\/li>\n<li>Influencer communication and marketing<\/li>\n<li><a href=\"https:\/\/www.flutlicht.biz\/2017\/10\/blogger-relations-in-der-pr\/\">Blogger relations<\/a>, blogger marketing<\/li>\n<li>Training courses \/ workshops<\/li>\n<li><a href=\"https:\/\/www.flutlicht.biz\/2024\/06\/leitfaden-fuer-unternehmen-ki-guidelines-erstellen\/\">AI Guidelines<\/a>\/Playbook<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>FROM PUSH TO PULL \u2013\u00a0DIGITAL COMMUNICATION AS A FACTOR FOR SUCCESS In today\u2019s digital age, key communication&#8230;<\/p>\n","protected":false},"author":21,"featured_media":13500,"parent":5662,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"template-fullwidth.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5673","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From push to pull - successful digital communications - Flutlicht<\/title>\n<meta name=\"description\" content=\"Looking for communication consulting and services? 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